Become a Master in Digital Marketing & AI in 3 Months
With an Industry-Tested Curriculum in Marketing Strategy, Technology, AI and Automation, become an explorer in the new age of Marketing Technology!
Gain hands-on learning experience
Build a stellar portfolio
Boost your confidence with mock interviews
Develop practical skills through real-world projects and case studies
Next Cohort Starting on 12 May, 2024
Offline Classes
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88GB HQ,Banglore
Next Cohort Starting soon
Offline Classes
88GB HQ, Bangalore
Who should join?
Digital marketers
Business Owners
Agency Owners
Social Media Marketers
Freelancers
E-Commerce Owners
Professionals
Students
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In-Demand Job Roles that Open Up for you!
Digital Marketing Manager
Social Media Marketing Manager
SEO Expert
CRO Expert
Content Marketer
Inbound Marketer
Content Creator
Paid Ads Expert (Facebook & Google Ads)
Analytics Expert
Why should you join this mastery program?
Personalized One-on-One Mentorship
Gain hands-on learning experience
Create standout resumes
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Gain essential skills through job training
Live interactiveled by experienced marketers
Stay updated with the latest trends
Industry-Validated Certification
In-Agency Training
Course Curriculum
Discover essential digital marketing skills, from SEO and PPC to social media and email marketing, to propel your career or business success
Week 1
Brand Stakeholder Management
Introduction to Stakeholder Management
Identifying Key Stakeholders - Brand Team, CMOs, Agency Heads, Vendors, Seniors, Team Members
Engaging with Stakeholders - Otter.AI, Crystal.AI, What Metrics people care
Which metrics matter to whom
Tools for Stakeholder Management: Brandwatch, Unmetric, TweetDeck (Social Listening Tool)
Practical Exercise: Stakeholder Mapping
Week 2
Understanding a Brand Digitally
Brand Identity, Positioning, Voice
Ideal Customer Persona vs Usecase
Mapping Brand Footprint and Health
Digital Footprint Assessment
Tools for Brand Analysis: Similar Web (Traffic Sources), Spyfu (Paid Competitor)
Case Study: Successful Digital Brands
Week 3
Copywriting & AI
Fundamentals of Copywriting
Persuasive Story Telling for Digital - Pattern Interruption
SEO Copywriting
Introduction to AI in Copywriting
Tools for Copywriting: Grammarly, Hemingway App
Workshop: Writing Effective Copy
Week 4
Basics of Design and UX
Introduction to User Experience (UX)
Wireframing and Prototyping
Visual Hierarchy, Typography and Color Theory
Design for Mobile and Web
Tools for Design: Figma, Adobe XD
Case Study: Effective UX Design
Week 5
Design Tool Belt
Overview of Design Tools
Understanding Design Software: Adobe Photoshop, Illustrator
Designing for Social Media
Video Editing Basics
Design Collaboration Tools: Canva, Miro
Practical Exercise: Creating a Design Project
Week 6
Auditing and Pitch to Brands
Audits in Marketing
Pitch vs Proposal
Workshop: Conducting an Audit and Creating a Pitch
Marketing Maturity Matrix
Framing your client's problems
Onboarding and Deployment
Week 7
Video PMC + Ads
Importance of Video in Marketing
Metrics that Matter
Video Production Tehniques - CGI, UCG, Cinematic, Infographic
Concepting, Scriptwriting for Video
Video Editing Tools: The AI Revolution
Platforms and Strategies for Video Marketing - YouTube Ads, Facebook Ads Library
Week 8
Consumer Research
Introduction to Consumer Research
Qualitative vs. Quantitative Research
Tools for Consumer Research: Qualroo, Jotform, Typeform
Survey Design and Analysis
Conducting Focus Groups
Presenting Toplines and Reports
Week 9
Digital Strategy + AI in Marketing
Developing a Digital Marketing Strategy
Data Visualization - Tableau
Data-Driven Decision Making
Budgeting and Resource Allocation
Tools for Strategy Development: Semrush, Hubspot
Workshop: Creating a Digital Strategy
Week 10
Optimizing for Search, Profiles, and Development
On-Page SEO Techniques
Off-Page SEO Strategies
Optimizing Social Media Profiles
Conversion Rate Optimization (CRO)
Website Performance Tools: Google Analytics, Hotjar, Microsoft Clarity
Mobile Optimization
Week 11
Performance Marketing Channels
Overview of Performance Marketing
Tools for Affiliate Marketing: Affbank, Leadfeeder
PPC Advertising Strategies: Google Ads, Facebook Ads, Amazon Ads
Tools for Email Marketing: Mailchimp, Constant Contact
Retargeting and Remarketing
Case Study: Successful Performance Marketing Campaigns
Week 12
Influencer - Content + Opportunity
Introduction to Influencer Marketing
Identifying the Right Influencers
Creating Influencer Campaigns
Tools for Influencer Research: Audiense Insights, SparkToro, Creator Aggregators
Measuring Influencer Campaign Success
Legal and Ethical Considerations
Gain hands-on experience working on live projects with India’s biggest brands
Real-World Guidance from
Real World Practitioners
Arjun Dhanajayan
Founder & CEO of 88GB
Exp :- 10 Years
Zaman M
Business Head of 88GB
Exp :- 06 Years
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Amreena Jan
Content Strategy Lead
Exp :- 05 Years
Elamparithi
Head of Design
Exp :- 07 Years
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Yadhu
UI/UX Designer
Exp :- 03 Years
Learn from top industry experts who have created groundbreaking campaigns
Master techniques from industry leaders who've driven impactful, game-changing campaigns to elevate your marketing skills
Our Program Highlights
Explore hands-on projects, expert mentorship, and real-world applications to accelerate your career in digital marketing and AI
Offline Internship With 88BG
A 1-month offline internship to the top students, providing hands-on experience with real clients.
3 Months of Portfolio Projects
Create a robust portfolio by compiling your creative projects from challenges, workshops, and internships.
Resume, Interview and 100% Placement Support
20% of the course is dedicated to career development, offering extensive interview preparation
Pro Marketing Skill-Set
Gain a diverse skill set and expertise in various tools to ensure a successful marketing career.
Elevate your career with Industry-recognized certifications
Gain a competitive edge and open doors to new opportunities with our industry-recognized certifications
Boost your resume and shine in job applications
Showcase your expertise on LinkedIn
Impress clients and employers with your verified and validated skills
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Who Should Take This Course If
You don’t know where to start… you want to master Digital Marketing & AI without wasting time and money.
You've tried learning from YouTube and other courses... but they only provided superficial knowledge.
You've attempted strategies yourself… but haven't seen significant results, or worse, lost money.
You want to advance in your Digital Marketing career… but top roles require expertise in both Digital Marketing and AI.
You aspire to become a high-paid freelancer… but struggle to close clients for comprehensive digital marketing and AI services.
You're a business owner needing full control over your marketing and data-driven decisions, but the agencies and freelancers you've hired didn’t deliver.
Why Learn Digital Marketing & AI in 2024?
Stay Ahead of the Curve
Digital marketing and AI are at the forefront of technological advancements, ensuring you remain competitive in the ever-evolving job market.
High Demand Skills
Companies are actively seeking professionals skilled in digital marketing and AI, making these skills highly valuable and in-demand.
Lucrative Career Opportunities
Mastering these fields can lead to high-paying roles and freelance opportunities, giving you financial stability and career growth.
Comprehensive Business Insights
Combining digital marketing with AI provides a holistic understanding of consumer behavior, enabling more effective strategies and decision-making.
Versatility Across Industries
Skills in digital marketing and AI are applicable across various sectors, from tech to healthcare, expanding your career possibilities.
Innovative Problem-Solving
AI-driven insights can revolutionize your approach to marketing, allowing for more personalized, data-driven campaigns that yield better results.
What our learners have to say
Become Proficient with
Powerful Industry Tools
Mapping Your Journey to Mastery
1. Starting Strong
Begin with foundational concepts and dive into digital marketing essentials, setting the stage for your learning journey.
2. Building Expertise
Explore advanced strategies and tools, honing your skills in SEO, PPC, social media, and more.
3. Practical Application
Apply your knowledge through real-world projects, gaining hands-on experience and industry-relevant insights.
4. Specialization and Mastery
Choose a specialization track to deepen your expertise in areas like content marketing, e-commerce, or analytics.
5. Certification and Beyond
Earn a recognized certification, empowering you to advance your career, seize new opportunities, and excel in the digital landscape.
1. Starting Strong
Begin with foundational concepts and dive into digital marketing essentials, setting the stage for your learning journey.
Building Expertise
Explore advanced strategies and tools, honing your skills in SEO, PPC, social media, and more.
Practical Application
Apply your knowledge through real-world projects, gaining hands-on experience and industry-relevant insights.
Specialization and Mastery
Choose a specialization track to deepen your expertise in areas like content marketing, e-commerce, or analytics.
Certification and Beyond
Earn a recognized certification, empowering you to advance your career, seize new opportunities, and excel in the digital landscape.
Eligibility & Application Process
COURSE CURATED FOR
Aspiring Marketing Professionals
Individuals seeking a transition into and exciting marketing career!
Early Career Professionals
Working individuals with 0-2 years of experience seeking to enhance their marketing skills.
Marketing Career Starters
Freshers eager to give their markerting careers the best start!
STEP 1
Submit Online Application
Complete the online application and upload necessary documents.
STEP 2
Participate in Interview
Candidates who meet the initial criteria will be invited to an online interview.
STEP 3
Receive Admission Decision
Successful candidates will receive an admission offer for the program.
Join us on a Journey of
Digital Marketing Mastery
What you will get it in this program
Gain hands-on learning experience and build a stellar portfolio
Learn from live sessions led by experienced marketers from 88GB
Gain valuable industry insights and stay updated with the latest trends
Develop practical skills through real-world projects and case studies
Elevate your marketing expertise and become an in-demand professional
Boost your confidence with mock interviews, create standout resumes, and gain essential skills through job training.
Frequently asked questions
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What is the cost of the program?The program costs ₹39,999/-
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How does the Placement Assistance work?After successfully completing the course, our placements team will help you connect with potential employers and prepare for interviews.
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In which languages is the course offered?The course is available in Tamil, English, Kannada.
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Is a laptop necessary for the course?Yes, a laptop is required to participate in the course.
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How long is the course?The online program lasts for 3 Months of Course + 1 Month of Internship. You will receive the course plan once you enroll.
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How will the classes be conducted?Classes will be taught in classroom by our mentors. A stable and reliable internet connection is recommended.
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When can I access Job/Freelance Assistance?You are eligible for Job/Freelance Assistance after you successfully complete the course.
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How do I add a new question & answer?To add a new FAQ follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Add a new question & answer 3. Assign your FAQ to a category 4. Save and publish. You can always come back and edit your FAQs.
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How do I edit or remove the 'Frequently Asked Questions' title?You can edit the title from the FAQ 'Settings' tab in the Editor. To remove the title from your mobile app go to the 'Site & App' tab in your Owner's app and customize.
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Can I insert an image, video, or GIF in my FAQ?Yes. To add media follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Create a new FAQ or edit an existing one 3. From the answer text box click on the video, image or GIF icon 4. Add media from your library and save.